Tourism sector marketing efforts continue to bear fruit as both Travel and Leisure and the Travel Channel highlights Saint Lucia as one of the most romantic and coveted celebrity wedding destinations.

Travel and Leisure named Saint Lucia (specifically the view of the iconic Pitons from Viceroy Sugar Beach) as one of the most arresting natural sights in the Caribbean and the most romantic backdrop to pop the question or for honeymooners.

Sugar Beach was also mentioned on the Travel Channel as one of the most coveted celebrity wedding destinations. Listed at # 8 was the vow renewal of Matt Damon and his wife Luciana in 2013, when the entire resort was rented out to Matt Damon and his 50 guests.

Saint Lucia was also named the 'Best Honeymoon Island in the World' in the Conde Nast Traveler 2015 Readers' Choice Awards. Edging islands like Bermuda, Jamaica and Maui, the island is praised for its "beautiful beaches and mountainous views," and features Ladera Resort as a favorite place to stay.