Saint Lucia was in focus at the Caribbean Hotel and Tourism Association's Travel Marketplace 2025, in Antigua on Monday, May 19. The session sought to highlight data-driven Caribbean travel trends for 2025; shifting traveler sentiment; and performance indicators to emerging global trends.

The presentation--undertaken by Oliver Ponti, Director of Intelligence and Marketing at ForwardKeys, the travel analytics company analyzing travel data to help tourism boards, airports, retailers, and hospitality providers make informed decisions--highlighted Saint Lucia as an exemplary destination, one on the right strategic path to sustainable growth.

A 15-member delegation led by the Parliamentary Secretary in the Ministry of Tourism, Investment, Creative Industries, Culture and Information, Honourable Guibion Ferdinand, attended the activities, with an aim to showcase Saint Lucia's deep commitment to inclusive growth and community empowerment.

Louis Lewis, CEO of the Saint Lucia Tourism Authority, noted that Saint Lucia’s success is not by chance it is the result of intentional, strategic planning, and partnerships proving that growth and sustainability can go hand in hand. The focus, he said, is to deliver exceptional, authentic visitor experiences while protecting what makes Saint Lucia truly special, our people, communities, culture, and natural beauty.

Saint Lucia will be participating in the Caribbean Hotel and Tourism Association (CHTA) Travel Marketplace forum in Antigua from May 18 to 22.