SLASPA appoints new Manager for Marketing, Business Development
Thursday, January 9, 2025
by SLASPA
MR. KARIM SIFFLET HAS EXTENSIVE PROFESSIONAL EXPERIENCE IN STRATEGIC BUSINESS DEVELOPMENT.

The Saint Lucia Air and Sea Port Authority (SLASPA) Appoints Mr. Karim Sifflet as Senior Manager for Marketing, Business Development, and Customer Care

The Saint Lucia Air and Sea Port Authority (SLASPA) is pleased to announce the appointment of Mr. Karim Sifflet as the Senior Manager for Marketing, Business Development, and Customer Care. This addition to the Senior Management Team is part of SLASPA’s ongoing efforts to strengthen its organizational structure and align its services with the Authority’s long-term strategic goals.

As SLASPA continues to evolve in response to changing market dynamics and increasing demands for more integrated services, this role serves a critical part of the organization’s strategic reorganization. Mr. Sifflet will lead key initiatives to drive business development, enhance marketing strategies, and improve customer service across both air and sea ports, with a focus on positioning SLASPA as a leader in regional and international transportation.

Mr. Sifflet brings a wealth of expertise to this role. He holds a Bachelor’s in Finance and a Master’s in Business Administration from Cameron University in Lawton, Oklahoma, as well as a Master of Science in Economics from the University of Nebraska at Omaha. His strong academic background in finance, business administration, and economics complements his extensive professional experience in strategic business development and customer relationship management.

Previously, Mr. Sifflet served as a Commercial Finance Analyst at SLASPA from 2019, where he played a key role in supporting commercial initiatives and strategic decision-making. Before joining SLASPA, he gained valuable experience in a variety of commercial sectors, including Ft. Sill Apache Casino (Lawton, Oklahoma), JQ Charles Group of Companies, Unicomer (Saint Lucia), and Heineken Saint Lucia, where he provided financial and strategic analysis to support business growth and operational efficiency.

In this role, Mr. Sifflet will be responsible for shaping SLASPA’s marketing strategies, cultivating new business opportunities, and ensuring exceptional service delivery to both local and international stakeholders. His leadership will be instrumental in strengthening the Authority’s partnerships and enhancing the reputation of Saint Lucia’s air and sea ports as competitive, world-class facilities.

This appointment which took effect on 16th December 2024 is an integral part of SLASPA’s broader organizational transformation, reflecting the Authority’s commitment to adapting to the evolving needs of the industry while positioning Saint Lucia as a premier destination for air and sea trade and travel.