A newly refreshed FLOW will replace the former LIME and FLOW businesses, while CWC will now operate under the corporate banner C&W Communications.

The merger of Cable & Wireless Communications (CWC) and Columbus International was completed on March 31.

As a result, CWC will operate under the corporate banner C&W Communications, while a revamped FLOW will replace the former LIME and FLOW businesses.

C&W Networks will be the brand representing the wholesale submarine and terrestrial fibre optic cables of C&W Communications, and the former Columbus Networks/JVCO business.

C&W Business will be the business-facing brand across the whole group, replacing the former CWC Business Solutions, Columbus Business Solutions and Sonitel brands.

Phil Bentley, CEO of C&W Communications said: "We have refined our portfolio of brands to ensure they really represent the strengths of the combined group. FLOW, with its bold blue colour, captures the essence of the Caribbean sea and sky, and is renowned for innovation, technical excellence and great customer service.

"It is time to say goodbye to our old friend, LIME, as we look forward to defining new levels of customer service and product innovation under the refreshed FLOW brand. We will be rebranding our stores, our vehicles, and our uniforms to FLOW, and we plan to paint the entire Caribbean blue.”

Over the next few months, the group will formally launch the new brands on a phased, country by country basis.